Why Maia's Emails Were Going to Junk and How She Fixed It!

When Maia launched her online wellness brand, she was excited to connect with her growing community through regular newsletters and special offers. But there was a problem,her emails were constantly landing in spam folders.

Sound familiar? Here’s how Maia tackled five common issues that affect email deliverability, and what you can learn from her journey.

1. She Was Using a Gmail Address to Send Business Emails

Maia was sending emails from maiawellness@gmail.com. Unfortunately, many providers (like Outlook and Yahoo) flag free email addresses as suspicious, especially when used for bulk or business communication.

What She Did:Maia registered maiawellness.com and created a professional email, hello@maiawellness.com. Not only did her deliverability improve, but her brand looked more credible and polished.

2. Her Email List Was Outdated

Maia had collected email addresses over the years, some from old events, others from a previous business. Her bounce rate was high, and engagement was low.

What She Did:She cleaned her contact list in MyCo, removing inactive and invalid addresses. Then, she segmented her audience based on interest (e.g., yoga, skincare, nutrition) and began sending more targeted emails. Her open rates immediately improved.

3. She Forgot to Include an Unsubscribe Link

Some of Maia's earlier emails lacked an unsubscribe option or physical address, putting her at risk of violating spam regulations like GDPR and CAN-SPAM.

What She Did:By switching to MyCo's email tools, Maia ensured every promotional email automatically included her business address and a subscribe/unsubscribe link, keeping her compliant and trustworthy in the eyes of email providers.

4. Her Emails Sounded… Too Salesy

Subject lines like “BUY NOW!!!” or “LIMITED TIME FREE GIFT” were hurting more than helping. Spam filters picked up on the excessive caps, exclamation marks, and promotional trigger words.

What She Did:Maia revised her language to be clear, professional, and value-focused. She used formatting sparingly, avoided exaggerated claims, and proofread each message for tone and grammar. The result? Better engagement and fewer spam reports.

5. She Wasn’t Ready to Set Up a Domain at First, So We Helped

Before she bought her domain, Maia still needed to communicate with clients. MyCo helped her applysender authentication, which improved her delivery rate in the short term.

Important Note:Even with sender authentication, email delivery depends on many factors, especially the recipient’s email provider. There are no guarantees, but every layer of credibility helps.

Maia's Takeaway

“Once I cleaned up my email practices, everything changed. My emails are reaching inboxes, clients are responding, and I feel way more confident in how I present my business.”

If Maia's story sounds like yours, the good news is that these issues are fixable and MyCo can guide you through every step.